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*NSYNC and the “Whassup” guys appear to be shoo-ins for Anheuser-Busch’s Super Bowl lineup.
Everything else is up in the air.
Executives from the largest Super Bowl advertiser, with eight 30-second slots, were in Chicago last week viewing spots from four shops, said Bob Lachky, vice president of brand management for A-B.
This week, A-B officials will test the ads on a pool of beer drinkers in different cities across the country. “We will be talking to about 300 people,” Lachky said.
Spots from DDB Chicago and Fusion Idea Lab for Budweiser and Bud Light; Goodby, Silverstein & Partners for Bud; and the Leap Partnership for Michelob Light are in the running.
Boy band *NSYNC will be seen going from door-to-door thanking parents for talking to their kids about drinking in a spot created by DDB.
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