A-B Preps for Bowl

*NSYNC and the “Whassup” guys appear to be shoo-ins for Anheuser-Busch’s Super Bowl lineup.

Everything else is up in the air.

Executives from the largest Super Bowl advertiser, with eight 30-second slots, were in Chicago last week viewing spots from four shops, said Bob Lachky, vice president of brand management for A-B.

This week, A-B officials will test the ads on a pool of beer drinkers in different cities across the country. “We will be talking to about 300 people,” Lachky said.

Spots from DDB Chicago and Fusion Idea Lab for Budweiser and Bud Light; Goodby, Silverstein & Partners for Bud; and the Leap Partnership for Michelob Light are in the running.

Boy band *NSYNC will be seen going from door-to-door thanking parents for talking to their kids about drinking in a spot created by DDB.

Director Charles Stone III helmed two new “Whassup?” spots, at least one of which figures to appear. “Once again, these guys know our brands and have produced some great ads,” Lachky said.

At least one spot for Michelob Light from the Leap Partnership will run, Lachky said. The likely spot has shots that “linger on the liquid and label,” Lachky said.

Also in the mix is another spot featuring a Busch family member talking about the brewery’s heritage and product.

Fusion produced one spot each for Bud and Bud Light for consideration, said Fusion president Michael Oberman. Fusion is behind a spot that’s been running that shows a man caught in a hotel hallway with just a towel as he tries to steal a bucket of Bud Light.