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CHICAGO-Seeking to tap the urban market and those influenced by it, Anheuser-Busch hired a Los Angeles video production company to create a series of TV spots promoting Budweiser as a product of “hip hops.”
It is the first work for A-B from C Front in Los Angeles, a company that crafts music videos, among other things, said Danny Scott, ethnic marketing manager for the St. Louis brewer. The first spot broke Feb. 8.
“The brand wants to be cognizant of all its consumers,” Scott said.
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