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Mike Sheehan and Bryan Sweeney’s previous tenures at DDB Chicago led Anheuser-Busch to hire their current shop, Hill, Holliday, Connors, Cosmopulos, on a project basis. The Boston agency’s first assignment is to create a spot for possible use during the Super Bowl.
It’s the first time the St. Louis brewer has solicited work from Hill, Holliday. The spot, should it make the final cut, will feature the Clydesdale horses, said Bob Lachky, A-B’s vp of brand management and director of global brand creative.
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