Azteca Milling Selects Lopez Negrete

DALLAS Lopez Negrete Communications has picked up the ad account of Azteca Milling, which produces corn masa flour that is commonly used to make tortillas and tamales, the shop said.

The Houston-based agency will primarily handle advertising, promotions and public relations for the company’s Maseca brand. Efforts will be targeted at Hispanic consumers, according to shop president and chief creative officer Alex Lopez Negrete.

WPP Group’s Mendoza, Dillon & Asociados in Irvine, Calif., previously handled the duties for the Dallas-based client. Lopez Negrete won the business in a review with undisclosed contenders; it is unclear whether Mendoza Dillon defended. Billings are undisclosed.

Lopez Negrete handles advertising for other packaged-goods companies, including Tyson Foods and Goya.