Azek Looks at 6 Agencies

BOSTON Azek Trimboards said it has invited six agencies to compete for its advertising account.

Agencies that will make capabilities presentations include Allen & Gerritsen in Watertown, Mass.; Carton Donofrio Partners in Baltimore.; Ten United in Columbus, Ohio; The Ramey Agency in Ridgeland, Miss.; Wyse Advertising in Cleveland; and Young & Laramore of Indianapolis. There is no incumbent. Finalists will be named next month.

Pile and Co., the Boston-based management consulting firm, is overseeing the review. The budget was not disclosed, but sources said the client is likely to spend at least $5 million on ads this year.

Gaithersburg, Md.-based Azek Trimboards markets products that have the look, feel and sound of clear, premium lumber without the hassles associated with traditional wood.

—Adweek staff report