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Client Prefers the Latter’s Global Network
NEW YORK–Avon Products is consolidating its estimated $65 million advertising account at D’Arcy Masius Benton & Bowles, effective July 1.
MacManus Group unit N.W. Ayer & Partners in New York has been Avon’s lead agency since 1994, but has worked with D’Arcy on the account since October. Ayer estimated the loss represents about $33 million in billings.
With 131 offices in 75 countries, D’Arcy can more effectively support Avon’s global vision, said Roy Bostock, chairman and CEO of MacManus.
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