PARIS – In Italy, Ayer has merged with agency Canard. The newest member of the Ayer Europe network will be called Canard/Ayer and will be located in Milan, Turin and Rome. It has combined billings of $200 million, according to the Italian Association of Advertising Agencies. The client list includes Commodore Computers, Braun electronic household goods and Buena Vista/Walt Disney.
Copyright Adweek L.P. (1993)