Colliver to Step Down; Former GM Exec Flocuzzio Set to Take Over
DETROIT–Dannielle Colliver, president of N.W. Ayer & Partners here, which handles General Motors’ $50 million corporate account, is leaving the agency and will be replaced by a GM advertising executive, sources said.
Taking over from Colliver as president will be Luana Flocuzzio, formerly GM’s corporate advertising director, sources said. Flocuzzio took a buyout and left the automaker March 31, GM representative Donna Fontana confirmed.
Fontana declined to comment on Colliver’s planned departure from Ayer or Flocuzzio’s impending appointment. Flocuzzio could not be reached for comment.
Colliver, 56, was the first woman to head a Detroit ad agency with a major car account when she took over as Ayer Detroit’s president in February 1991. She is moving to Charlotte, N.C., with her husband, Don Hudler, the former president of GM’s Saturn unit, according to those familiar with the situation. Hudler will be heading a new GM venture involving Saturn’s retail operations, sources said.
Before coming to Ayer, Colliver spent 12 years at D’Arcy Masius Benton & Bowles, then in Bloomfield Hills, Mich., and 12 years at GM, including a stint as Chevrolet advertising manager.
Colliver could not be reached for comment. Skip Roberts, senior vice president and partner at the agency, declined to comment on the changes.
Ayer also recently lost its top executive on the GM account. Arthur Kesteloot, hired by Ayer in June 1997, confirmed he has left the agency, and said he is going to focus on pro bono advertising work for charitable organizations.
The moves come as Ayer is putting the finishing touches on several new “People in Motion” spots that are scheduled to break in late spring or early summer, Fontana said. Ayer developed the corporate campaign in 1996.
GM spent about $51 million on corporate advertising in 1998, according to Competitive Media Reporting, up 8 percent from 1997.
Rather than fill Flocuzzio’s position directly, GM plans to restructure its advertising department and reassign her duties, one source said.
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