Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Axe has enjoyed such a positive reaction to its "Find Your Magic" campaign, launched earlier this month, that it's bringing a 30-second version of the anthem TV commercial to the Super Bowl.
After years of most appealing to bros with comical—often derided as sexist—ads about how Axe would turn them into chick magnets, the Unilever brand unleashed a more grown-up take on masculinity with "Find Your Magic," created by 72andSunny in Amsterdam.
The new work is all about shedding traditional notions of masculinity and embracing one's individual sense of how to be a man.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in