AXcess Shares Port Authority Win

NEW YORK AXcess, an agency that opened here in March, said it has landed marketing and sponsorship duties for the Port Authority of New York and New Jersey.

AXcess partnered in the pitch with Active Public Enterprise Group of Huntington Beach, Calif., with which it created a joint venture called ImPAact Live Media.

The scope of the assignment involves promoting all of the properties of the Port Authority (such as the PATH train; the Port Authority bus terminals; JFK, LaGuardia, Liberty and Teterboro Airports; the Lincoln and Holland Tunnels; and the bridges that connect New York and New Jersey) as media platforms for advertising messages.