Award Show Roundup
This time of year, awards are being handed out fast and furiously. Four award show organizations recently named their winners. Cole & Weber/Red Cell in Seattle received the Best in Show Addy on June 7 for its “Remember Rainier” campaign (pictured here), which featured a late-night TV show starring two of the beer’s fans. Bernstein-Rein Advertising in Kansas City, Mo., won a Best of Show Interactive Addy for a Julia Othmer Web site. Best of Show in the print competition went to Leo Burnett in Chicago for a Cort Guitars campaign. Also on June 7, TBWA\Chiat\Day in Playa del Rey, Calif., won the Grand Effie at the 2005 New York American Marketing Association’s Effie Awards, for its Apple iPod “Silhouette” campaign. Leo Burnett won the most awards, picking up 12 Effies: three golds, six silvers and three bronzes. Honda U.K.’s “Grrr,” by Wieden + Kennedy London, won two gold awards at the British Design & Art Direction Awards on May 25, while Peterson Milla Hooks, Minneapolis, won Best in Show at the Obies for Target outdoor work on May 24.
Scratch ‘n’ Sniff HDTV
How do you introduce new technology? If you’re Samsung Electronics, with old-school technology. Samsung is running a scratch-and-sniff print ad to introduce the “cinema smooth” technology of its digital light processing HDTVs in today’s issues of SI Select, Entertainment Weekly, Premiere, InStyle and Elle Decor. The ad shows a picture of a forest on an HDTV screen, which smells like pine. Roster shop Cheil Communications, Ridgefield Park, N.J., created the ad. Samsung’s lead agency is WPP’s Berlin Cameron/Red Cell.
Adam Chasnow, 39, has joined 180 in Amsterdam as creative director; he will work on Motorola global branding. He had joined Publicis & Hal Riney in San Francisco as svp and group cd in March to work on Sprint, after being at Goodby, Silverstein & Partners in San Francisco as a copywriter for three years.
Award Show Roundup