Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Dr Pepper Snapple Group has shifted creative duties on its A&W, Canada Dry and Sunkist brands to mcgarrybowen from Young & Rubicam, leaving Y&R with a single client brand: 7Up.
The shift adds a new agency to the beverage company’s core roster of creative shops, which expands from three to four. Mcgarrybowen, a unit of Dentsu, will handle the business out of its New York office. The brands are exiting the San Francisco office of WPP Group’s Y&R, which also handles 7Up.
Combined
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in