Avrett Free Exits Coty Pitch

Avrett Free Ginsberg is no longer participating in Coty’s review of global creative duties on its Sally Hansen, La Cross and N.Y.C. New York Color brands.

The Interpublic Group shop, the U.S incumbent on Sally Hansen, initially opted to take part in the review, with help from global sibling Lowe.

But when reached by Adweek, Avrett CEO Frank Ginsberg confirmed that his agency is no longer pursuing the business.

Projected media spending on the account is estimated at $10-12 million and is expected to grow as Coty shifts from a regional to global approach in marketing the brands.

Sally Hansen, a line of nail, lip, body-hair and foot-care products, is said to be the focus of the review. La Cross competes in the beauty tools space, and N.Y.C. New York Color is a brand of cosmetics. Coty acquired the brands from Del Labs parent company DLI Holding Corp. in December 2007.

The review began about two months ago and is believed to be approaching its final stages. A list of agencies contending for the business, however, could not be obtained. The consultancy managing the search, Ark Advisors in New York, did not return calls.

Separately, Coty is reviewing global media duties on all its brands, which represent roughly $285 million in worldwide media spending, according to sources. Omnicom Group’s OMD in New York, the U.S incumbent on the business, is believed to be among the agencies participating in that pitch.