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NEW YORK–Beauty marketer Avon will increase its marketing/advertising budget next year, as the company has done over the past several years.
Chairman and CEO Andrea Jung, addressing analysts during a conference call Wednesday, said its $90 million budget will jump $40-$50 million globally in 2002. Over the next three years spending is expected to be up $150 million from this year’s levels. Most of Avon’s advertising is handled in-house, though J. Walter Thompson, New York, handles Avon’s retail account.
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