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BOSTON – Pile and Co. here will spend the remainder of the month determining the initial field of candidates that will participate in the review for the creative portion of Avis Rent A Car System’s account.
The Garden City, N.Y.-based company, which has slipped from second to fifth in the car rental category in the past decade, has split with Bates USA after 15 years. The New York agency’s most recent work utilized the tagline: “We try harder.
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