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NEW YORK Avenue A has opened a Chicago outpost, with JCPenney.com as its first client.
The aQuantive unit was selected by the retailer to manage its online media planning and buying and search-marketing efforts at the end of last year without a review.
Vice president and general manager Maggie Boyer, who most recently oversaw business development in the region as vp in the Midwest, will lead the five-person office. Previously, Boyer, 28, spent five years at Avenue A’s Seattle headquarters, where she headed up the agency’s media group operations and publisher relations as vice president of media.
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