Avenue A/Razorfish Names President

NEW YORK AQuantive promoted Clark Kokich to be worldwide president of its expanding Avenue A/Razorfish agency.

Kokich, who headed Avenue A/Razorfish’s West Coast operations, will oversee Avenue A/Razorfish’s three regional units, set plans for the agency’s planned international expansion, and develop best practices to be used in all regions.

Bob Lord and Dave Friedman, presidents of the agency’s east and central divisions, respectively, will report to Kokich. A new head of the west division would likely be named, said Brian McAndrews, aQuantive’s CEO.

Kokich, 53, joined aQuantive’s Avenue A in 1999. He was formerly CEO of Calla Bay, a clothing retailer, and a sales executive at AT&T Wireless Services.

Managing growth is Kokich’s enviable No. 1 task. In the first two quarters, Avenue A/Razorfish’s revenues were $87.4 million, up from $22.7 million a year earlier, and its net income was $22.7 million, up from $6.8 million. Combined with aQuantive’s ad-serving and performance media units, the company anticipates nearly $300 million in revenue this year. It has turned aQuantive into a Wall Street favorite, doubling its stock price since the start of the year.

“At this point, they’re firing on all cylinders,” said Aaron Kessler, an equities analyst with Piper Jaffray.

Jeff Lanctot, vice president of media at Avenue A/Razorfish, credits investments in technology infrastructure and data analysis championed by Kokich during the lean times in 2001 to 2003, capped by the $160 million purchase of creative shop Razorfish in July 2004. So far, 23 clients have added either creative or media services.

“There was never a question that online marketing was going to take off,” Lanctot said. “It was really about maximizing our opportunity to capture the growth when it happened.”