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NEW YORK Avenue A/Razorfish promoted president Clark Kokich to CEO as the agency seeks to establish its independent status ahead of joining Microsoft.
Kokich was named worldwide president of Avenue A/Razorfish, part of aQuantive, two years ago.
Since then, he has led the interactive shop’s expansion into six new markets abroad, in both Europe and Asia.
The move comes as Avenue A/Razorfish, along with aQuantive’s ad network and ad serving units, prepare to become part of Microsoft as part of its $6 billion deal to acquire aQuantive.
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