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NEW YORK Avenue A/Razorfish continued its international expansion with a deal to enter the Japanese market through a partnership with Japanese ad giant Dentsu.
Dentsu and aQuantive, parent company of Avenue A/Razorfish, inked an alliance deal in Japan. As part of the deal, Dentsu Web shop Digital Palette will be renamed Dentsu/Avenue A/Razorfish as of Feb. 1.
The alliance gives Avenue A/Razorfish a quick entry into Japan, the second-largest Internet market in the world behind the United States.
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