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In a bid to fill Staples Center seats for its upcoming season, L.A.’s arena football team is placing life-size cutouts of people holding “Need two Avenger tix” signs on some 5,000 bus-stop benches.
The effort kicks off this week, tied to the L.A. Avengers’ opening day on April 19. It was created by Mendelsohn/Zien Advertising in L.A. Agency principal Richard Zien said he is eager to repeat the success of last year’s controversial tease-and-reveal billboards, which included a number of sexually provocative themes.
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