Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Years ago, Saturday Night Live ran a fake ad for a product called Shimmer that was both a floor wax and a dessert topping. Now Horst Rechelbacher, the man who founded and sold the Aveda brand, is introducing a hairspray that you can eat.
To underscore the point at a New York event promoting the line, called Intelligent Nutrients, Rechelbacher made a toast and then took a swig out of a drink mixed with one of his newly formulated hairsprays.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in