Avalon, Ultrabronze, Botanical Gardens Join King Agency

The King Agency has added three new clients to its roster.

Avalon Beverage Co. in Glen Allen, Va., and Ultrabronze and the Lewis Ginter Botanical Gardens, both in Richmond, Va., have retained the Richmond shop for advertising and design services.

The agency’s efforts for Avalon, bottler and marketer of Canadian spring water, will break this summer. King will be responsible for creative as well as media strategy and placement for “The Avalon H2O Zone” summer promotion.

The assignment for Ultrabronze’s tanning beds will include branding, corporate identity and marketing programs.

King will assist the botanical garden with brand identity and marketing for its new children’s facility.