AutoTrader Moves Online Marketing to Ant Farm

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ATLANTA Ant Farm Interactive has won the Internet marketing account of AutoTrader.com, the nation’s largest online automobile marketplace, following a two-month review, the agency said.

The Nurun shop in Atlanta will produce and manage all of the Atlanta company’s interactive marketing and advertising, both creative and media buying. The first work is scheduled to launch early next year.

The incumbent, Sidereus Group, an independent Atlanta shop, did not defend. AutoTrader had been using the shop for creative work for the past two years.



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