Automotive Report: Keeping Pace

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Automakers are expected to roll out as many as 60 new models or revamps this year, but magazine publishers—even those that count auto ads as a major piece of their business—may not necessarily see a windfall of ad dollars from that flurry of new-business activity. Some magazines are predicting more robust auto business than others. But most concur the scores of new product Detroit and the foreign markets are pushing won’t lead to dramatically souped-up auto dollars.

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