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Connecting the new world of interactive advertising with that of print, Ford Motor Co. will insert an “imperceptible code” in ads set for the July issue of Wired that will allow readers to automatically connect to the automaker’s Web site. The device is perfect for those too lazy to type ten characters, but energetic enough to hop behind the wheel of an Explorer.
The maker of the technology allowing this is Digimarc, whose MediaBridge system embeds “digital watermarks” in print ads.
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