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AKQA has become the second digital agency in as many weeks to win through-the-line responsibilities for a brand.
Autodesk, a Silicon Valley-based maker of design software, chose AKQA as its global lead agency after a review that sources said included Euro RSCG, Tribal DDB, Godfrey Q & Partners and incumbent WongDoody. AKQA’s assignment includes digital and traditional advertising.
Autodesk is not a big advertiser. It spent $900,000 last year in major measured media, excluding Internet ads, according to Nielsen.
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