Auto Ad Spending Stalls

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NEW YORK Automotive advertising spending across 14 media tracked by Nielsen Monitor-Plus dipped 1 percent in 2006 to $13.5 billion.

Nearly 80 percent of that spending—or $10.5 billion—was placed on television. National magazines got 11 percent, $1.45 billion.

Spot buys made up 45 percent of the TV total, up 4 percent to slightly more than $6 billion.

Local newspapers, with only 2.5 percent of total auto spending, took the biggest hit. Auto spending was down 40 percent to $355 million.





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