Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Austin Kelley Advertising has claimed the estimated$2 million advertising account of Mannington Commercial.
The Atlanta shop won the business in a review against Brian J. Ganton & Associates in Cedar Grove, N.J. Loeffler Ketchum Mountjoy, the incumbent in Charlotte, N.C., did not participate.
A division of Mannington Mills in Salem, N.J., Mannington Commercial of Calhoun, Ga., manufactures hard- and soft-surface flooring products. According to AKA executive creative director Jim Spruell, his agency’s lack of category experience was not a detriment.
“Most advertisers in this category are happy to just show a picture and assume the architects and designers will come,” Spruell said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in