Austin Kelley Recalls Former Icon In Initial Commercials For Churchs

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Austin Kelley Advertising’s new television campaign for Churchs Chicken here contains a quirky element from past ads created by the client’s former Dallas agency.
The first in a trio of TV commercials breaks next Monday in 44 primarily Southern markets. Three more ads will be introduced toward the end of 1998.
In its inaugural ads for the client, Austin Kelley here mixed humor with research that revealed many customers have funny stories related to their “craving” for Churchs, said agency executive creative director Jim Spruell.
Each spot is a mock documentary about fictitious Churchs customers whose lives have been affected by their desire for the Southern-style chicken.


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