Management Team Takes Shape at Agency Noted for Hospitality
BOSTON–Judy Austin has joined Irma S. Mann, Strategic Marketing as senior vice president and creative director of the 75-person agency.
She replaces John Hamilton, who left the Boston agency one month ago for an equity position in Catalyst, a small marketing shop in Providence, R.I. [Adweek, Oct. 25].
In addition, Vince Ficcaglia has been named vice president and group director of Irma S. Mann’s four-person direct response team. A former vice president at Boston-based Bronnercom, Ficcaglia most recently was vice president of marketing at Gearlings & Wade, a wine merchant in Canton, Mass.
Austin and Ficcagglia, along with executive vice president and account services director Adrienne Davis-Brody, who was hired a few months ago, bring senior management experience to Irma S. Mann. They will help maintain recent growth at the travel and hospitality shop, said agency president Gary Leo-pold. The agency has grown 10 percent in each of the past two years.
Austin was selected from about eight candidates, mainly senior creative executives in Boston and New York, said Leopold.
Ironically, some of those candidates had worked with or for Austin. Their positive comments inadvertently helped convince Leopold she was right for the job. Austin’s reputation in the marketplace as a “teacher, mentor, leader and manager,” plus her familiarity with travel-related accounts sealed the deal, Leopold said. She will helm a 27-person department.
“I like being part of a company,” said Austin. who plans to oversee all accounts and pitch new business.
Austin, an art director by training, spent five years as creative director of CC and D Communications, Boston, before that agency closed this summer following months of cash flow problems [Adweek, Aug. 2].
At Irma S. Mann, Austin is reunited with the Massachusetts Convention Center Authority, an account she oversaw during her tenure at CC and D. Prior to CC and D, Austin spent four years as a creative director at McDougall Associates, Peabody, Mass., where she was noted for crafting entertaining executions in media like sales promotion materials, industrial videos and in-store displays. She has also worked at Hill, Holliday, Connors, Cosmopulos, Boston.
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