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Soft pretzel maker Auntie Anne’s this week debuted a text messaging campaign, offering consumers coupons and discounts.
Developed by on-demand e-mail marketing solutions company ExactTarget, the campaign asks consumers to text “PRETZEL” to 80565 to receive coupons on their phones. Auntie Anne’s, which operates more than 1,000 stores in malls, airports and lifestyle centers, is looking to target hungry holiday shoppers.
Upon receiving the text message, Auntie Anne’s will send back an automated response asking consumers to reply back with a “defined keyword and e-mail address.”
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