Auditing the Republican and Democratic Brands

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As brands, the Democratic and Republican parties have more ideological homogeneity than they once did. But they still have less than you might suppose, as is clear in the findings of a new Diageo/The Hotline poll.

Though Democrats skew to the liberal end of the spectrum, as you’d expect, one in five classify themselves as “moderate, leans conservative” (3 percent), “somewhat conservative” (11 percent) or “very conservative” (6 percent). And while Republicans skew mainly to the conservative end of the spectrum, about one in 10 are either “moderate, leans liberal” (3 percent) or “somewhat liberal” (8 percent).

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