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Audi will be part of the Big Game’s advertising lineup this year.
The luxury automaker tapped its creative shop, Venables Bell & Partners, to handle the spot, according to Miranda Harper, director of communications, brand and lifestyle for Audi. This year marks Audi’s ninth Super Bowl ad.
It’s unclear what the spot’s narrative will be, how long it will be or when it will appear during the game, as Harper declined to comment further and Venables Bell & Partners referred Adweek to Harper.
The agency was behind last year’s Super Bowl spot from Audi, which featured David Bowie’s 1972 song “Starman.”
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