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DETROIT — Audi of America is conducting a review for a direct marketing project tied to the re-launch of its A8 flagship sedan this fall, according to client officials.
The Auburn Hills, Mich., automaker has made the first cut in the bid process, said Audi representative Jennifer Cortez. She decined to reveal the budget for the project or name the participants in the review.
Audi lead agency McKinney + Silver, a unit of Havas, will not lose any work owing to the direct-marketing project, she said.
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