Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Audi of America is ending its relationship with troubled i-shop marchFirst and is close to naming another shop to handle its interactive marketing.
Audi has told marchFirst it will finish up some work and then move in “a different direction,” said Audi representative Jennifer Garber. “They have been notified that we will not be using their services after these projects are concluded.”
The marchFirst unit handling Audi’s interactive work, Whittman-Hart, was sold recently to Denver-based Divine Inc.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in