Audi "Goodnight"

Audi’s new 60-second spot for the A-8, a prelude to its fourth Super Bowl appearance next month, says goodbye to all the outmoded accoutrements of luxury in a Daniel Kleinman-directed commercial that takes a page from the children’s book Goodnight Moon. To demonstrate how “luxury has progressed,” the spot says “goodnight” to the “gluttony,” “expected” and “outdated” definitions of “old luxury” (for example, a fox fur that yawns during the voiceover delivery inside a mansion that has a Mercedes parked outside) and says hello, rather, good morning, to the “illumination” and “unequalled inspiration” found in the new Audi.