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Mckinney & Silver Campaign Is Latest Step In Brand’s Revival
NEW YORK–McKinney & Silver breaks a new campaign for Audi of America this week that features a renewed product line and a new attitude.
In an attempt to reclaim the brand’s position in the luxury market, Audi is increasing its media spending by 20 percent over last year’s $50 million. Five image-driven spots featuring the A4, A6, A8 and Avant wagon begin airing nationally today.
While the spots have no unifying tagline, each focuses on the car’s performance, styling and technology.
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