Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A year after Audi introduced its R8 luxury sports car with its first Super Bowl spot in nearly 20 years, the automaker on Wednesday announced that it has bought 60 seconds of airtime in February’s big game.
Audi’s new R8 spot will air in the first quarter of Super Bowl XLIII, which kicks off Sunday, Feb. 1, on NBC.
The ad buy is a significant win for NBC, which has struggled to find takers for its eight remaining spots.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in