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Au Bon Pain, the chain of French bakery cafes, is in the process of hearing presentations from agencies, including some in the Midwest.
The client is evaluating three to five shops, said Samuel Yong, president of the Boston-based chain of 265 eateries. Yong declined to identify the contenders. No timetable for agency selection has been set and the budget has not been finalized. “We’re in the very early stages,” Yong said.
Several agencies, all with fast-food or retail experience, have met with Yong in recent weeks to discuss the assignment, sources said.
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