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Just two days after AT&T confirmed a review for new regional advertising business, the client said the search is off. The reversal came after lead shop Young & Rubicam presented several new creative concepts.
On Tuesday, client rep Gary Morgenstern said AT&T marketing executive Cathy Constable had been talking to “small boutique agencies” about regional ad assignments. But by Thursday—a day after the meeting with Y&R—Morgenstern had backed off that statement.
“That was something Cathy was exploring,” he said.
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