Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Dweck & Campbell takes a humorous shot at family values in its first work for Gay-Mart, an interactive gay phone-dating service developed by Voice Systems Engineering in Holland, Pa.
One of the three print ads (shown here) shows a fatherly-type figure clutching his chest in agony, as if experiencing a heart attack. Copy reads, “Meet someone to take home to your dad.”
The other ads feature mom characters, one angrily wielding a frying pan and the other looking unpleasantly surprised.
“They’re a typical, retro-’50s, Patty Duke type of family,” said agency president Michael Dweck.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in