Attack Ads Lose Their Bite

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Last week’s presidential election indeed proved to be a historic — or, as Jon Stewart facetiously put it during his telecast, “an” historic — night. A new American archetype, Barack Obama is preternaturally smart and seemingly unflappable. He also ran a stellar campaign. But that arguably had more to do with the president-elect’s oratory glory and his brilliant field operation than any actual TV advertising.

Interesting, then, that for The Selling of the President 2008, an unprecedented amount was spent on TV spots.

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