AT&T Wireless Splits With Goodby

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SAN FRANCISCO AT&T Wireless has confirmed a split with its creative agency, Omnicom Group’s Goodby, Silverstein & Partners, and said the move was precipitated by its pending merger with Cingular Wireless.

The change has been in the works for weeks and came as no surprise to Goodby, said Mark Siegel, AT&T Wireless vice president of national brand and marketing media relations. A Goodby representative declined comment.

“Goodby did a fantastic job for us and it was really getting traction,” Siegel said.



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