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As many as 10 shops were contacted about AT&T Wireless’ $300-400 million account, which was put into review last week, sources said.
Incumbent FCB in San Francisco will defend, but will likely face stiff competition, especially from nonroster shops, sources said.
Agencies with telco experience that do not have wireless conflicts include Fallon, Grey, Leo Burnett, Saatchi & Saatchi, TBWA\Chiat\Day and AT&T roster shop Young & Rubicam.
Mike Keeshan, a former Saatchi & Saatchi executive who heads MagiKbox, a consultancy in Cos Cob, Conn.,
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