AT&T Warns About Texting While Driving

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

Just in time for New Year’s Eve celebrations, AT&T launched a campaign to warm consumers about the dangers of texting while driving.

A documentary-style spot features stories about people who have been affected by incidents relating to texting behind the wheel. The spot is being distributed to schools, safety organizations and government agencies, as well as on YouTube, according to Mashable.com.

READ THE FULL STORY HERE

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in