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The problem with most celebrity endorsements is that the ads they usually appear in rely too much on their presence alone to carry the commercial rather than an actual concept. This AT&T spot starring Mary J. Blige is no exception; it’s all about watching the singer make several fluid wardrobe changes backed by her new single “The One.” Here, there is no “one.” She looks fabulous in all of them. And since the point of the spot is that AT&T offers a wide selection of full-keyboard phones, Blige sports a different cell phone to match each new outfit she wears.
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