Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
NEW YORK Phone giant AT&T is conducting a review to consolidate media planning and buying for both its landline and wireless services at one of its roster shops, the client confirmed today.
The company spent $2.3 billion in U.S. measured media in 2006, according to TNS Media Intelligence.
In a statement, the client said it would be issuing an RFP “to its incumbent media agencies seeking a single-agency solution to manage the company’s media planning and buying.”
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in