AT&T Issues Strict Rules in RFP

The RFP for AT&T Wireless warns contenders to leave their storyboards at home and delves deeply into potential conflict issues, sources said. Meanwhile, two more agencies have received questionnaires for the estimated $300-400 million account.

“Presentation of creative is not required and will not be viewed by the team positively,” said one source, quoting from the RFP. Questionnaires are due back March 29.

Another source said understanding the business strategy and the category is paramount.

Much of the RFP is devoted to the issue of client conflicts, a third source said, adding that “the conflict questions are pretty arduous.”