AT&T today announced it has appointed Coca-Cola and Euro RSCG veteran Esther Lee to svp-brand marketing and advertising, a newly created position.
Lee, formerly CEO of North America and president of global brands for Euro, will oversee all brand marketing and advertising creative and media strategy for the company, which spent $1.65 billion on measured media last year, per Nielsen Co. BBDO, New York, is AT&T’s lead creative agency.
“We’re pleased to have one of the top leaders in brand marketing and advertising join AT&T at a time when new mobile and Internet technologies are redefining how people communicate and connect,” said Cathy Coughlin, senior evp and global marketing officer for AT&T, in a statement. “Esther has an outstanding track record of global brand management, strategic execution and creative excellence, and she’s a terrific addition to our leadership team.”
Lee left Euro last fall. Before that, she served as global chief creative officer for Coca-Cola Company where she led creative strategy and development of fully-integrated campaigns for global brands and the operating models to support their global application.
“As someone who believes in the power of brands to help drive shareholder value, I cannot think of a more exciting opportunity or a better time to lead this effort at AT&T,” said Lee in a statement.