AT&T has rolled out a new Web-centric ad campaign on Facebook tied to February’s Black History Month.
The wirelesss company has recently launched a microsite on Facebook called Twenty-Eight Days, which is aimed at inspiring African Americans. The site encourages users to share inspirational quotes, whether taken from historical figures or their own thoughts and ideas. The premise of Twenty-Eight Days, according to AT&T, is to shift thinking around Black History Month away from primarily serving as a time to reflect on history and more toward becoming a moment in time to look ahead.
“Black History Month is traditionally a time for looking back,” reads the site. “But what if we used every single day of this month to shape tomorrow? Don’t let a day go by without finding and sharing inspiration, empowerment and motivation.”
The AT&T/Facebook platform was conceived and produced by the Austin, Tex.-based Sanders Wingo, AT&T’s African American agency of record. Besides harboring inspirational quotes, the microsite features Twenty-Eight Days-themed wallpapers and photo albums, along with lists of community events like career fairs.